History/Background

Superior Equipment & Supply was founded in 1984 on this pledge – make it easy for the customer. We strive to supply innovative products and services which exceed our customers’ expectations. As a family-owned business, we personally hold ourselves accountable to a higher level of customer service.

We have succeeded in combining old fashion customer service with the latest trends & technology.  Our associates have the right attitude to make your experience a Positive, Superior one!

We offer a complete selection of restaurant and supermarket equipment, supplies, smallware, janitorial supplies and a retail store for consumers. We also provide total solution programs customized to each individual customer.

Some of our customers include:

  • Sentry Foods
  • Piggly Wiggly
  • Sendik’s
  • El Rey Foods
  • Woodlake Market
  • Salvation Army
  • Outpost Natural Foods
  • University of Wisconsin School System
  • Radisson Hotel
  • Houlihans Restaurants

We service the Midwest area businesses - supermarkets, restaurants, institutionals & other food service establishments - providing them with equipment, comprehensive packaging & supply programs, smallware and janitorial supplies.  It is our sincere pledge to grow with these businesses as we stand behind every sale.

The Value of a Partner

We recognize the importance of having an equipment and supplies partner with more than cost-effective, quality products. We know the value of having a partner to trust to deliver on time and within budget. Our customers consider us to be that partner.

Superior’s ingredients for success are:

  • Cost Containment
  • Superior Service
  • Customer Satisfaction

We strive to be:

  • Proactive – systematic cost containment
  • Productive – workload engineering
  • Progressive – consulting and training
  • Professional – programs and products

 restaurant supply,commercial equipment,cookware,bakeware 

Copyright 2008 Superior Equipment. 4550 S. Brust Ave. , Milwaukee, WI 53235 Terms & Conditions